Placeholders in Rich Text Documents

Suppose in a Rich Text document I right-click and choose “Insert Placeholder.”

When/how is the placeholder replaced by the content it represents?

When the file is used as a template.

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Do I need to create a full “Template Package” or can I simply put placeholders in an .rtf file and place that in the Template folder and open it from there?

You can just export the RTF.

Thanks - that works