Sure, but please simply post the name of a file in plain text - I can’t type Hebrew here, and I can’t experiment without an appropriate file name. Simply post the filename so as I can copy & paste.
The “-” between the sections of your filename is not a simple hyphen in your image (it looks like one of those longer hyphens which Word creates); but you are using a simple hyphen in your smart rule. That may be the problem. Possibly try copy&paste the hyphen from the file name to the smart rule.
The result is a file called אייזק ניוטון, changed from אייזק ניוטון – ויקיפדיה
As far as I can tell, the text I copied from your post was copied with the RTL attribute, so I would hope it should work for you in the same way it does for me. I copied the hyphen directly from your post to the rule; it is not a standard hyphen, so that is necessary.